50 Powerful ChatGPT Prompts for Email Marketing

Unlock the full potential of your email marketing with the power of AI! If you’re looking to save time, banish writer’s block, and craft more compelling emails that drive results, you’re in the right place.

This comprehensive guide provides a curated collection of targeted ChatGPT prompts designed specifically for email marketers.

Simply replace the bracketed placeholders [like this] within each prompt with your specific details to get tailored, high-quality email content.

From attention-grabbing subject lines to persuasive campaign copy and strategic sequence outlines, these prompts will empower you to generate high-quality email content faster and more effectively than ever before. Get ready to transform your email workflow and elevate your engagement – let’s dive in!

I. Email Strategy & Planning

1. Brainstorm Campaign Ideas:
   Brainstorm 3 email campaign ideas for [holiday/event: e.g., 'Black Friday' or 'our company anniversary']. Our business is [business type: e.g., 'an online SaaS company'] and our target audience is [target audience: e.g., 'project managers']. For each idea, suggest a theme and key message.
2. Segment-Specific Content Ideas:
   Suggest 3 email content ideas tailored for our customer segment: [segment name/description: e.g., 'users on our free plan']. The goal is to [goal: e.g., 'encourage upgrade to a paid plan'].

II. List Building & Lead Magnet Ideas

3. Suggest 3 creative lead magnet ideas to attract [target audience: e.g., 'freelance writers'] to subscribe to my email list for [your website/niche focus: e.g., 'productivity tips for creatives'].

III. Subject Lines & Preheaders

4. General Compelling Subject Lines:
   Generate 5 compelling subject lines for an email promoting our new [product/service: e.g., 'AI-powered analytics dashboard'] to [target audience: e.g., 'marketing managers']. The main benefit is [main benefit: e.g., 'identifying key trends faster']. Focus on creating [desired emotion: e.g., curiosity/urgency].
5. A/B Test Subject Line Variations (General):
   Provide 3 A/B test subject line variations for an email announcing a [type of offer: e.g., '30% off all courses']. One should be benefit-driven, one curiosity-driven, and one direct.
6. A/B Test Subject Line Variations (Specific Styles):
   Craft 3 A/B test variations for an email subject line. The email is about [email's core message: e.g., 'a new integration for our CRM']. One version should be question-based, one benefit-driven, and one using a curiosity gap.
7. Short & Emotional Subject Lines:
   Write 5 short and impactful subject lines (under [X, e.g., 40] characters) using an emotional trigger like [e.g., scarcity, excitement, FOMO] for an email promoting [specific offer/event: e.g., 'a webinar on AI in marketing'].
8. Pain Point-Solving Subject Lines:
   Develop 4 subject lines that highlight how [product/service: e.g., 'our project management tool'] solves [specific customer pain point: e.g., 'missed deadlines and team miscommunication'] for [target audience: e.g., 'remote teams'].
9. Witty/Clever Subject Lines:
   Create 3 witty or clever subject lines for a promotional email about [product/service: e.g., 'our quirky sock subscription box'] aimed at [target audience known for appreciating humor: e.g., 'millennial gift shoppers'].
10. Craft Matching Preheaders:
    For the subject line: “[Your Chosen Subject Line]“, write 3 distinct preheader options that expand on the subject line’s promise or add an element of intrigue. The email is about [briefly describe email content: e.g., 'our new guide to financial planning'].

IV. Email Body Copy (Common Types)

11. Welcome Email (New Subscribers):
    Draft a welcome email for new subscribers to [your brand/newsletter name: e.g., 'Innovate Weekly']. The email should: 1. Thank them for subscribing. 2. Briefly introduce [your brand/mission: e.g., 'helping startups scale with actionable advice']. 3. Set expectations for [frequency/content type: e.g., 'weekly insights and case studies']. 4. Include a call to action to [desired next step: e.g., 'read our most popular article'].
12. Promotional Email (General):
    Write the body copy for an email promoting [specific product/service/offer: e.g., 'our advanced SEO course with a 20% launch discount']. Target audience is [target audience description: e.g., 'digital marketers looking to improve organic traffic']. Highlight these key benefits: [benefit 1: e.g., 'master advanced keyword research'], [benefit 2: e.g., 'learn technical SEO'], [benefit 3: e.g., 'get certified']. The desired tone is [tone: e.g., 'authoritative and encouraging']. Include a clear call to action to [desired action: e.g., 'Enroll Now and Save 20%'].
13. Seasonal Promotion Email:
    Compose an email for a seasonal promotion (e.g., [Holiday Name: 'Spring Cleaning Sale']) for [specific products/services: 'all our organizational software']. Use a [festive/relevant: 'refreshing and motivating'] tone, clearly state the [discount/offer details: '30% off all plans'], [duration of the sale: 'until November 30th'], and include a strong call to action like “[Shop the Sale & Get Organized!]“.
14. Abandoned Cart Recovery Email:
    Draft an abandoned cart recovery email for a customer who left [product name(s) or category: e.g., 'The Pro Productivity Planner'] in their cart. Remind them of [key benefit of the product(s): e.g., 'its unique goal-tracking system']. Offer [incentive, if any: e.g., 'free shipping with code FREESHIP']. Keep the tone [tone: e.g., 'helpful and gentle'] and encourage them to complete their purchase.
15. Re-engagement Email:
    Write a re-engagement email for subscribers who haven’t opened our emails in [time period: e.g., '6 months']. Our brand is [your brand name: e.g., 'Creative Spark Co.'] and we offer [products/services: e.g., 'online courses for artists']. The email should acknowledge their inactivity, remind them of the value we provide (e.g., [value proposition 1: 'inspiring new techniques'], [value proposition 2: 'community support']), and offer an incentive like [incentive: e.g., 'a 50% discount on any course'] or ask for feedback to stay subscribed. Include a clear CTA like “[CTA text: e.g., 'Rediscover Your Spark' or 'Update Preferences']“.
16. Newsletter Content/Snippet:
    Write a 150-word engaging snippet for our upcoming newsletter about [topic 1: e.g., 'the impact of AI on content creation']. It should tease the main points and encourage readers to click through to read the full article on [link/blog section: e.g., 'our blog'].
17. Feedback Request Email (General Purchase):
    Compose an email asking customers who recently purchased [product/service name: e.g., 'our new e-book on healthy eating'] for their feedback. Explain why their feedback is important ([e.g., 'to help us create even better resources']). Include a direct link to [survey/review platform link: e.g., 'our 2-minute survey'] and keep the tone [tone: e.g., 'appreciative and brief'].
18. Product Launch Teaser Email:
    Draft a short teaser email for an upcoming product launch: [Product Name: e.g., 'Project Phoenix CRM']. Don’t reveal all details, but build anticipation by hinting at [key feature/benefit 1: e.g., 'AI-powered lead scoring'] and [key feature/benefit 2: e.g., 'seamless integration with existing tools']. Announce the launch date is [date: e.g., 'June 1st'] and include a CTA to [e.g., 'Get Early Access Updates'].
19. Product Launch Announcement Email:
    Write an email announcing a major new product launch: “[New Product Name: e.g., 'FlowState Task Manager']“. Clearly explain what the product is, the [top 3 problems it solves: e.g., '1. Reduces task overwhelm, 2. Improves team collaboration, 3. Tracks project progress visually'] for [target customer: e.g., 'small to medium-sized businesses'], its [key unique features: e.g., 'drag-and-drop interface, automated reminders, customizable workflows'], and details about [launch date/how to purchase/special launch promotion: e.g., 'Available now with a 25% launch week discount'].
20. Important Updates/Changes Email:
    Draft an email informing existing customers about an important update or change to [existing product/service/company policy: e.g., 'our subscription pricing structure']. Clearly explain: 1. What is changing. 2. Why it’s changing (focus on benefits or necessity: e.g., 'to allow us to invest in more new features'). 3. The date the change is effective. 4. Any action required from them (if any).
21. Call-to-Action (CTA) Ideas:
    Suggest 5 clear and compelling Call-to-Action button texts for an email offering a [type of offer: e.g., 'free demo of our software']. The link leads to [destination page description: e.g., 'our demo request form'].

V. Cold Outreach & Prospecting

22. Initial Cold Email:
    Compose a concise cold email to [ideal prospect persona, e.g., 'VPs of Sales in the tech industry'] introducing [your product/service: e.g., 'our automated sales reporting tool']. Focus on how it addresses [specific pain point relevant to persona: e.g., 'time spent on manual report generation'] and offers [unique key benefit: e.g., 'saving 10+ hours per week per sales rep']. Include a clear call to action for a [desired next step, e.g., 'a 15-minute call to show you how'].
23. Event/Webinar Follow-up (Cold Lead):
    Draft a follow-up email for [prospect name] who attended [event/webinar name: e.g., 'the Future of Sales Tech webinar'] where we discussed [topic: e.g., 'AI in sales forecasting']. Reference [specific point from event/discussion: e.g., 'your question about data integration'], provide [additional valuable resource, e.g., 'our latest case study on accurate forecasting'], and propose a brief chat to discuss their specific needs regarding [product/service].
24. “Break-Up” Email (Cold Prospect):
    Write a polite ‘break-up’ email for a prospect, [prospect name], who has not responded after [number: e.g., 3] follow-up attempts. The email should indicate you won’t reach out further on this topic for now but leave the door open for future contact, perhaps offering one last piece of value like [e.g., 'a link to our free sales strategy guide'].

VI. Sales & Conversion (Specific Tactics)

25. Post-Lead Magnet Sales Email:
    Write a persuasive sales email for leads who downloaded our [lead magnet name, e.g., 'The Complete Guide to Social Media Advertising']. Highlight how [product/service: e.g., 'our AdOptimize platform'] is the practical application of the guide’s principles to solve [specific pain point: e.g., 'low ROI on ad spend'] and achieve [desired outcome: e.g., 'a 50% increase in conversion rates']. Include a special offer for [lead magnet audience: e.g., 'a 14-day free trial and a 10% discount on their first month'] and a clear call to action like [e.g., 'Start Optimizing Your Ads Today'].
26. Limited-Time Offer (Scarcity Focus):
    Draft an email promoting a limited-time offer for [product/service, e.g., 'our All-Access Annual Pass'] for [price/discount: e.g., 'just $199 (usually $299)']. Emphasize the [scarcity/urgency element, e.g., 'Offer ends in 48 hours!', 'Only 50 passes available at this price'] and clearly state the main benefits of purchasing now.
27. Upselling Email:
    Compose an email to existing customers of [current product/service, e.g., 'our Basic Video Editing Software'] to upsell them to [higher-tier product/service, e.g., 'our Pro Video Suite']. Focus on the [specific additional benefits and features of the higher tier: e.g., '4K editing, advanced color grading, and access to a premium stock footage library'] and how it can help them achieve [even better results/solve new problems: e.g., 'create professional-quality videos that stand out'].
28. Overcoming Objections Email:
    Write an email script focused on overcoming a common objection: “[specific objection, e.g., 'your service seems too expensive']“. The email should acknowledge the concern, reframe the value by emphasizing [ROI/long-term benefits/unique features justifying cost: e.g., 'the average time saved per month and the increased efficiency leading to higher project profitability'], and offer [e.g., 'a case study showing 3X ROI for similar clients' or 'a personalized demo to quantify the value'].
29. Competitive Comparison Email:
    Draft an email to prospective customers comparing [your product/service: e.g., 'SwiftReply Helpdesk'] with a [generic competitor or an outdated solution: e.g., 'traditional email support']. Highlight [at least 3 unique differentiators/advantages: e.g., '1. AI-powered ticket routing, 2. Integrated knowledge base, 3. 50% faster resolution times'] and why your solution is the superior choice for achieving [specific customer goal: e.g., 'improving customer satisfaction scores'].

VII. Nurturing & Engagement (Beyond Basic Sequences)

30. Value-Driven Tips Email:
    Write an engaging email to our subscribers sharing [number, e.g., 3] valuable tips on how to [achieve a specific goal relevant to them, e.g., 'boost their website's loading speed'] that subtly connects to the benefits of using [your product/service: e.g., 'our image optimization plugin'].
31. Customer Success Story Email:
    Compose an email sharing a customer success story. Headline: “[Catchy Headline about Customer Result: e.g., How Company X Doubled Their Leads in 3 Months]“. Briefly detail how [customer name/type of company: e.g., 'Acme Corp, a B2B software provider'] overcame [specific challenge: e.g., 'a stagnant sales pipeline'] and achieved [quantifiable result, e.g., 'a 120% increase in qualified leads'] using [your product/service: e.g., 'our lead generation platform'].

VIII. Customer Retention & Loyalty

32. Post-Purchase Welcome (New Customers):
    Compose a warm welcome email for new customers immediately after their first purchase of [product/service: e.g., 'our premium coffee subscription']. Thank them, reiterate the value they’ll receive, and provide [essential next steps/onboarding resources: e.g., 'Link to your brewing guide', 'How to customize your next order'].
33. Customer Anniversary Email:
    Write an email to customers celebrating their [e.g., 1-year] anniversary with [Your Company/Product: e.g., 'FitLife App']. Thank them for their loyalty and offer an exclusive [anniversary discount/reward/early access to a new feature: e.g., 'a 25% discount on their next renewal' or 'early access to our new workout plans'].
34. Loyalty Program Announcement:
    Draft an email announcing a new loyalty program for [Your Brand: e.g., 'Bookworm Reads']. Explain how it works, the benefits of joining (e.g., [exclusive discounts: '10% off all purchases'], [early access: 'to new releases'], [points system: 'earn points for every dollar spent']), and how existing customers can sign up or are automatically enrolled.

IX. Feedback, Testimonials & Reviews (Specific Asks)

35. Testimonial/Review Request Email:
    Draft an email asking satisfied customers of [product/service: e.g., 'our online course on public speaking'] if they would be willing to provide a testimonial or review on [specific review platform, e.g., 'Trustpilot' or 'our website testimonials page']. Make it easy by suggesting [e.g., 'You can simply reply to this email with a few sentences about your experience', or provide a direct link to the review site].
36. Referral Program Invitation:
    Compose an email to happy, long-term customers inviting them to join your referral program for [product/service: e.g., 'our meal kit delivery service']. Explain the benefits for both the referrer (e.g., ['a $20 credit on their next box']) and the referred friend (e.g., ['50% off their first box']) for signing up.

X. Event & Webinar Management

37. Webinar/Event Invitation:
    Draft an invitation email for an upcoming webinar titled “[Webinar Title: e.g., 'Mastering Email Marketing in 2024']” on [date and time] about [specific topic: e.g., 'AI-powered personalization and automation']. Target [specific audience, e.g., 'small business owners and marketers']. Highlight key speakers like [Speaker Name: e.g., 'Jane Doe, Email Expert'], topics to be covered ([Topic 1: 'Segmenting your audience effectively'], [Topic 2: 'Crafting high-converting copy']), and the main benefit of attending (e.g., 'Learn actionable strategies to double your email engagement'). Include a clear registration link.
38. Last Chance to Register Reminder:
    Write a ‘last chance to register’ reminder email for the webinar “[Webinar Title]” taking place [e.g., 'tomorrow at 2 PM EST']. Briefly reiterate the core value proposition and include the registration link prominently.
39. Post-Webinar/Event Follow-up (Attendees):
    Compose a follow-up email to attendees of the “[Webinar Title]” webinar. Thank them for attending, provide a link to [the recording/slides/any resources mentioned: e.g., 'the presentation slides and a bonus checklist'], and suggest a relevant [next step or offer, e.g., 'Book a free 1-on-1 strategy session' or 'Explore the tools we demonstrated'].
40. Speaker/Guest Invitation:
    Write an email inviting [expert/influencer name: e.g., 'Dr. Alex Chen'] in the field of [their expertise: e.g., 'organizational psychology'] to be a speaker/guest at our upcoming [online summit/podcast episode: e.g., 'The Future of Work Summit'] focusing on [event's main theme/topic: e.g., 'building resilient remote teams']. Explain why their insights would be valuable for our audience ([briefly describe your audience: e.g., 'HR professionals and team leaders']) and outline the proposed [time commitment/format/benefits for them: e.g., 'a 45-minute fireside chat, promoted to our 50k subscribers'].

XI. Partnerships & Collaborations

41. Co-Marketing Proposal:
    Compose an email to [Potential Partner Company Name: e.g., 'AnalyticsPros Inc.'], who operates in [complementary industry/niche: e.g., 'data analytics for e-commerce'], proposing a co-marketing initiative like a [joint webinar/co-authored ebook/mutual promotion: e.g., 'joint webinar on optimizing e-commerce conversion funnels']. Outline the mutual benefits, such as [e.g., 'reaching each other's audiences, generating qualified leads, co-creating valuable content'], and suggest a brief call to explore possibilities.
42. Guest Post Request:
    Draft an email requesting a guest post contribution for our blog (URL: [your blog URL]) from [recognized expert/influencer name: e.g., 'Sarah Miller, Content Strategist'] on a topic like [specific topic relevant to their expertise and your audience: e.g., 'The Future of SEO Content']. Briefly explain our audience demographics ([e.g., 'marketers and small business owners']) and the type of content that performs well. Offer to [e.g., 'promote their post to our email list and social channels, and provide a do-follow backlink'].

XII. Email Sequences (Detailed Automated Series)

43. Blog Subscriber Welcome Sequence (3 Emails):
    Develop a 3-email welcome sequence for new blog subscribers.
    • Email 1 (Sent immediately): Welcome, confirm subscription, and set expectations (e.g., ‘weekly articles on digital marketing trends’). Include a link to your most popular [blog post/resource: e.g., 'Ultimate Guide to SEO'].
    • Email 2 (Sent [X, e.g., 2] days later): Highlight [e.g., 3] key content categories or series on the blog (e.g., ‘SEO Strategies, Content Marketing, Social Media Tips’). Introduce [your brand's mission/unique perspective: e.g., 'providing actionable, no-fluff advice'].
    • Email 3 (Sent [Y, e.g., 4] days after Email 2): Share another valuable resource like [e.g., 'a free template for content calendars'] or invite them to connect on [social media platform/community forum: e.g., 'our LinkedIn group'].
44. SaaS Product Onboarding Sequence (5 Emails):
    Create a 5-email onboarding sequence for new users of [SaaS product/service: e.g., 'CloudFlow Project Manager'].
    • Email 1 (Day 1): Warm welcome, login details, and guidance to [critical first step, e.g., 'Create your first project and invite team members'].
    • Email 2 (Day [X, e.g., 2]): Tutorial/tip on using [core feature 1: e.g., 'our task dependency feature'] to achieve [quick win/benefit: e.g., 'visualize project timelines clearly']. Include a short GIF or video link.
    • Email 3 (Day [Y, e.g., 4]): Showcase another key feature, [core feature 2: e.g., 'our reporting dashboard'], and how it helps solve [specific problem: e.g., 'tracking team productivity']. Include a customer testimonial related to this feature.
    • Email 4 (Day [Z, e.g., 7]): Pro tip or advanced use case for [product/service: e.g., 'integrating with Slack for real-time notifications']. Offer a link to [FAQ/support documentation/live Q&A session].
    • Email 5 (Day [W, e.g., 10]): Check-in on their progress, ask if they need help, and subtly introduce benefits of [upgrading/exploring integrations/next level usage: e.g., 'unlocking advanced reporting with our Pro plan'].
45. Trial Conversion Sequence (3 Emails):
    Outline a 3-email sequence to convert trial users of [product/service: e.g., 'WriteWell AI Assistant'] to a paid subscription.
    • Email 1 (Mid-trial, e.g., Day 7 of 14-day trial): Reinforce value experienced. Subject: ‘Making the most of your WriteWell trial?’ Highlight [2-3 key features/benefits: e.g., 'our grammar checker, style suggestions, and plagiarism detector'] they might have used or could still explore.
    • Email 2 (Nearing end of trial, e.g., 3 days left): Create urgency. Subject: ‘Your WriteWell AI Assistant trial is ending soon!’ Summarize the full value of the paid plan and present a [special limited-time upgrade offer/discount: e.g., '20% off your first 3 months if you upgrade now'].
    • Email 3 (Trial expired): Last chance. Subject: ‘Don’t lose access to your improved writing!’ Offer a short extension or a final incentive to upgrade, or ask for feedback on why they didn’t convert.

XIII. Personalization, Optimization & Deliverability

46. Personalization Strategies:
    How can I personalize an email promoting [product/service: e.g., 'our online courses'] for subscribers whose [data point: e.g., 'previously purchased a beginner course' or 'expressed interest in advanced topics']? Provide specific copy examples.
47. A/B Testing Ideas:
    I want to A/B test my next promotional email for [product/offer: e.g., 'our new software feature']. Suggest 3 elements I could test (e.g., CTA button text, opening line, image choice). For each element, provide two distinct variations to test. The email’s primary goal is [goal: e.g., 'to drive feature adoption'].
48. Deliverability Best Practices:
    Provide a checklist of 5 best practices to improve email deliverability for my campaigns promoting [type of content/offers: e.g., 'our weekly newsletter and special promotions'].

XIV. Refining Existing Email Copy

49. Improve Existing Email:
    Review this email copy and suggest improvements for clarity, conciseness, and persuasiveness. Make the tone more [desired tone: e.g., 'engaging and helpful']. The goal of this email is [email goal: e.g., 'to increase click-through rates to our new blog post'].
    Original Copy:

    [Paste your email copy here]

XV. Apology & Crisis Communication

50. Draft a sincere apology email to customers regarding [specific issue, e.g., 'a recent website downtime', 'an error in a discount code', 'a delay in shipping for orders placed last week'].
    1. Acknowledge the issue clearly and take responsibility.
    2. Briefly explain what happened (without making excuses).
    3. Detail the steps being taken to rectify the situation and prevent recurrence.
    4. Offer [appropriate compensation/reassurance: e.g., 'a 10% discount on their next order', 'an update on when services will be fully restored', 'a direct contact for support'].