11 Powerful Prompts for High-Converting Facebook Ads

You know the feeling. You’re staring at a blank screen, trying to come up with the perfect Facebook ad. You know ChatGPT is supposed to make this easier, so you type in a simple request: “Write a Facebook ad for my product.”

What you get back is… okay. It’s generic, a little robotic, and missing the spark that actually makes people stop scrolling and click. After a few more tries, the frustration sets in. You’re wasting time wrestling with the AI instead of creating ads that connect with customers and generate sales. The promise of an effortless creative partner feels just out of reach.

The problem isn’t the tool; it’s how we talk to it. Simple questions get simple answers. To get exceptional results, you need to ask exceptional questions.

These prompts are designed to walk you through the entire advertising process, from high-level strategy and competitor research to writing irresistible copy and even generating ideas for your ad visuals.

Consider this your shortcut to bypassing the frustration and unlocking what AI can really do for your Facebook ads. Let’s build something that works.

Simply copy your chosen prompt and replace the [bracketed placeholders] with your specific product, audience, and campaign details to get a perfectly tailored response from ChatGPT.

I. Strategy & Foundation (Before You Build Anything)

A successful campaign starts with a solid strategy. Use these prompts to define your battlefield, audience, and message before you write a single line of ad copy.

1. Market & Competitor Analysis:
   Act as a market research specialist. Analyze the Facebook ad strategy of my direct competitor, [Competitor's Name or Website]. Based on their public-facing ads and website, identify their primary value proposition, common messaging themes, visual style (e.g., user-generated content, polished graphics, videos), and the likely pain points they are targeting. Summarize their strengths I should be aware of and potential weaknesses or gaps in their strategy I can exploit.
2. Defining Your Ideal Customer Persona:
   Create a detailed buyer persona for my [product/service name]. My ideal customer is [briefly describe your ideal customer, e.g., a busy working mom aged 30-40]. Flesh this out with a name, demographics, psychographics (values, interests, lifestyle), primary goals, and the specific pain points they face that my product solves. Also, list their media consumption habits, particularly on social media, and what might motivate them to click on an ad.
3. Developing Core Messaging & Value Proposition:
   Help me crystallize the core messaging for my [product name]. My product helps [target audience] to achieve [primary benefit/outcome] by [how it works or its main feature]. It is unique because [key differentiator, e.g., it's made from sustainable materials, it's faster, it's more affordable]. Based on this, generate 3 distinct value proposition statements I can use as a foundation for my ads.
4. Brainstorming Ad Angles & Hooks:
   Brainstorm 5 unique advertising angles to promote my [product name] to [target persona or audience description]. For each angle, identify the core emotion or psychological trigger it leverages (e.g., Fear of Missing Out, desire for social status, need for convenience, aspiration).

II. Ad Copy & Creative Text

With a solid strategy, you can now generate compelling copy that resonates with your defined audience.

5. Writing High-Impact Primary Text (Ad Copy) – (Prompt for PAS Framework):
   Write 3 versions of Facebook ad primary text for my [product name] using the Problem-Agitate-Solution (PAS) framework. The target audience is [Persona Name] and their main problem is [specific pain point]. The tone should be [e.g., empathetic and reassuring, urgent and direct, fun and witty]. Ensure the solution clearly points to our product’s key benefit: [key benefit].
6. (Prompt for AIDA Framework):
   Generate a compelling Facebook ad using the Attention-Interest-Desire-Action (AIDA) model. The product is [product name] and the target audience is [target audience]. The ad should grab Attention, build Interest, create Desire, and end with a strong call to Action.
7. Crafting Irresistible Headlines:
   Generate 10 powerful Facebook ad headlines for my [product name]. The main benefit we’re selling is [main benefit, e.g., 'saving time', 'reducing anxiety', 'looking more professional']. Include a mix of headline types: Question-based, Benefit-driven, Scarcity/Urgency, and Social Proof.
8. Creating Clear Link Descriptions & CTAs:
   Write 5 short and punchy link descriptions for a Facebook ad promoting [product name]. They should reinforce the main call to action, which is [e.g., Shop Now, Learn More, Sign Up], and can mention a secondary benefit like [e.g., Free Shipping, Money-Back Guarantee, Instant Access].

III. Generating Ad Creative & Visuals

A great ad needs a great visual. Use these prompts to generate detailed briefs for your graphic designer or to create prompts for AI image and video tools.

9. Brainstorming Ad Creative Concepts:
   Provide 5 detailed creative concepts for a Facebook ad campaign for [product/service]. For each concept, describe:
   1. Format: (e.g., single image, carousel, short video/reel)
   2. Visuals: What to show in the image or a 3-5 scene storyboard for the video.
   3. Style: (e.g., authentic user-generated content, polished studio shot, animated explainer, stop-motion)
   4. Key Message: The one thing the visual must communicate.
   5. On-Screen Text: Suggest a text overlay or caption.
10. Generating AI-Ready Image Prompts:
    Act as a creative director and an AI image prompt engineer. Generate a detailed prompt for an AI image generator like Midjourney or DALL-E to create a compelling ad visual for [product name]. The goal is to visually communicate [key benefit or feeling, e.g., 'effortless organization'] for [target audience]. Describe the subject, setting, lighting, color palette, camera angle, and overall aesthetic. Ensure the image has negative space for text overlays. Also, suggest a negative prompt to avoid common issues like[e.g., distorted hands, cheesy stock photo look].
11. Scripting a High-Impact Video Ad:
    Write a complete script for a 15-30 second video ad for my [product name]. The script must follow a clear structure: Hook, Problem, Solution, CTA. Provide a table with four columns: ‘Scene Number’, ‘Visual Description’, ‘Voiceover or On-Screen Text’, and ‘Approximate Duration (seconds)’. The goal is to grab attention in the first 3 seconds and clearly demonstrate the value of the product for[target audience].

IV. Campaign Setup & Targeting

Use ChatGPT to brainstorm targeting options you may not have considered.

12. Building Detailed Targeting Stacks:
    Act as a Facebook Ads targeting expert. I need to create an audience for my [product name]. My ideal customer is [Persona Name or description]. Generate a list of targeting suggestions I can use on Facebook, including:
    • Detailed Targeting (Interests): e.g., competitors’ names, magazines they read, influencers they follow, related software they use.
    • Detailed Targeting (Behaviors): e.g., ‘Engaged Shoppers’.
    • Demographics: Specific age ranges, locations, or job titles.
    • Lookalike Audience Ideas: Suggest what custom audiences I should create to build Lookalikes from (e.g., ‘Website Visitors’, ‘Customer List’, ‘Video Viewers’).

V. Optimization & Analysis

Don’t stop at launching. Use ChatGPT to help you test, analyze, and improve your campaigns.

13. Creating A/B Test Variations:
    I am A/B testing a Facebook ad for my [product name]. My control ad copy is: “[Paste your current ad copy here]“. Generate 2 alternative versions to test against it.
    • Variation A: Should focus on a different hook or angle ([describe the new angle, e.g., focus on the long-term emotional benefit instead of a feature]).
    • Variation B: Should be much shorter, more direct, and have a stronger sense of urgency.
14. Interpreting Ad Performance (Hypothetical Scenarios):
    Act as a media buyer. I ran a Facebook ad with the following (hypothetical) results: a high Click-Through Rate (CTR) of 3%, but a very low conversion rate on my landing page. The ad promises [promise made in the ad] and directs users to a page about [describe the landing page]. What is the most likely reason for this discrepancy? Suggest 3 hypotheses for the performance issue and recommend specific changes to either the ad or the landing page to fix it.
15. Writing Retargeting & Re-engagement Ads:
    Write a short, persuasive ad copy for a retargeting campaign. The audience is people who have visited our website and viewed [product name] but did not purchase. The copy should be a gentle reminder, possibly overcoming a common objection like [common objection, e.g., price, timing] or highlighting a key benefit they might have missed, like our [e.g., money-back guarantee, free shipping, exceptional customer support]. The tone should be helpful, not pushy.