61 ChatGPT Prompts for Social Media Posts [UPDATED]

Want to supercharge your social media content and captivate your audience? ChatGPT is a game-changing tool, but knowing how to ask is just as important as knowing what to ask. This comprehensive guide is packed with expertly crafted prompts designed specifically for social media success.

Whether you need fresh ideas, engaging captions, promotional copy, or platform-specific content, these prompts will help you leverage ChatGPT to its fullest potential. Dive in and discover how to effortlessly generate compelling posts that drive results and build your brand online.

Tips for Using These Prompts Effectively:

• Be Ultra-Specific: The more detail you provide in the [bracketed_information], the more tailored and useful ChatGPT’s output will be.
• Define Tone & Voice: Clearly state the desired tone (e.g., “witty,” “professional,” “empathetic,” “urgent,” “inspirational”) to guide ChatGPT’s writing style and ensure it aligns with your brand.
• State the Goal: What do you want each social media post to achieve? (e.g., increase engagement, drive website clicks, generate sales, build brand awareness, educate your audience).
• Iterate and Refine: Don’t expect the first output to be perfect. Use follow-up prompts to refine the content: “Make it shorter,” “Make it funnier,” “Focus more on [specific aspect],” “Give me 3 more options with a different angle,” “Rewrite this for a younger audience.”
• Always Add Your Human Touch: Review and edit ChatGPT’s output. Ensure it aligns perfectly with your unique brand voice, messaging, and factual accuracy before posting. ChatGPT is a powerful assistant, but you are the brand expert.

I. Brainstorming & Content Ideation

1. Core Content Strategy:
   1. My business is [your business type/industry, e.g., a sustainable fashion brand] and my target audience is [audience description, e.g., eco-conscious millennials]. Generate [number] content pillar ideas for my social media strategy, focusing on [key themes, e.g., education, community, product showcases].
   2. Suggest [number] content themes related to [industry/niche, e.g., personal finance for young adults] that would engage followers on [social media platform, e.g., TikTok].
2. General Post Ideas:
   1. Generate [number] distinct social media post ideas for [social media platform, e.g., Instagram] about [topic, e.g., the benefits of remote work] aimed at [target audience, e.g., freelance professionals]. The tone should be [desired tone, e.g., informative and encouraging].
   2. Generate [number] unique angles for social media content about [topic, e.g., healthy eating] that haven’t been widely covered, targeting [specific audience segment, e.g., busy parents].
3. Campaign & Event-Specific Ideas:
   1. Brainstorm [number] creative social media post ideas for an upcoming campaign about [campaign theme, e.g., our new loyalty program] targeting [specific audience segment, e.g., existing customers].
   2. Propose [number] social media post ideas related to the upcoming [holiday/seasonal event, e.g., Earth Day] for a brand in the [industry type, e.g., sustainable home goods] sector.
4. Content Calendar Outline:
   Create a one-week social media content calendar outline for [platform, e.g., LinkedIn] for a [type of business/person, e.g., B2B SaaS company]. The goals are [e.g., lead generation, brand awareness]. Include post types like [e.g., industry news, company update, case study highlight, question to audience].
5. Repurposing Existing Content:
   1. I have a blog post titled ‘[Blog Post Title]‘ about [brief summary of blog post]. Transform the key takeaways into [number] engaging [platform, e.g., Twitter] threads. Each thread should be [e.g., informative, actionable, thought-provoking].
   2. Take this long-form video script/transcript about [topic]: [Paste key points or link to transcript]. Extract [number] key soundbites or quotes suitable for [platform, e.g., Instagram Reels or TikTok] captions. Suggest a visual for each.

II. Crafting Engaging Captions & Copy

1. General Captions:
   1. Write [number] catchy caption options for a social media post about [topic of the post/image/video]. Include a call to action to [desired action, e.g., learn more, share your thoughts].
   2. Create [number] engaging Instagram caption options for an image/video depicting [image/video description, e.g., a sunset over mountains]. The tone should be [desired tone, e.g., witty, informative, inspiring].
2. Storytelling Captions:
   Write a compelling caption for a [social media platform, e.g., Facebook] post that tells a story about [subject of story, e.g., a customer's journey with our product], aiming to evoke [desired emotion, e.g., inspiration, empathy].
3. Announcement Captions:
   Suggest [number] caption variations for a [social media platform, e.g., Instagram] post announcing [announcement type, e.g., new product, upcoming event]. Focus on building excitement and clarity.
4. Call to Action (CTA) Variations:
   My goal for this [platform, e.g., LinkedIn] post about [topic, e.g., industry best practices] is to [e.g., drive traffic to a blog post / get sign-ups for a webinar]. Generate [number] different call-to-action phrases I can use. Make them [e.g., compelling, clear, benefit-oriented].

• To stop the scroll and create captions that drive real engagement, you need to write with intent. Elevate your posts from simple updates to compelling calls-to-action with our Powerful Copywriting Prompts.

III. Storytelling & Brand Building

1. Behind-the-Scenes:
   Write a [platform, e.g., Instagram] caption for a photo/video showing [describe the behind-the-scenes content, e.g., our team brainstorming new ideas]. The caption should convey [desired message, e.g., our company culture, the effort we put in]. Tone: [e.g., authentic, friendly].
2. Founder/Team Story:
   Craft a short, engaging story for [platform, e.g., LinkedIn] about [e.g., how our company was founded / a key team member's journey]. The core message should be [e.g., perseverance, passion for our mission]. Keep it under [word/character count].
3. Customer Spotlights & Testimonials:
   1. Here’s a customer testimonial: ‘[Paste Testimonial Text]‘. Turn this into a compelling [platform, e.g., Facebook] post. Start with a hook that grabs attention and highlight the key transformation or benefit the customer experienced. Include a call to action to [e.g., read more success stories, try our product].
   2. Create a social media post celebrating a customer success story. Feature [customer name/type, e.g., small business owner Jane Doe] and how they achieved [positive outcome, e.g., doubled their online sales] using [your product/service].

IV. Engagement & Community Building

1. Questions & Polls:
   1. Generate [number] thought-provoking questions related to [industry/topic, e.g., digital marketing trends] to ask my [platform, e.g., LinkedIn] audience ([audience description, e.g., marketing managers]) to spark discussion. The tone should be [e.g., curious, professional].
   2. Create [number] poll ideas for [platform, e.g., Instagram Stories] for a [your business/brand, e.g., local coffee shop]. The polls should be [e.g., fun, related to our products, help us gather feedback].
   3. Design a ‘this or that’ poll for [social media platform, e.g., Instagram story/post] related to [choices relevant to your audience, e.g., 'Coffee or Tea?', 'Working from home or Office?'].
2. Interactive Posts:
   1. Develop a fill-in-the-blank post for [platform, e.g., Facebook]: ‘My favorite way to use [your product/service type or a general concept related to your niche, e.g., our project management tool / a Sunday morning] is ______.’.
   2. Draft a social media post addressing a common customer question: ‘[customer question, e.g., How do I reset my password?]‘. Provide a clear and helpful answer and invite further questions.
3. Contests & Giveaways:
   Draft a social media post for a giveaway on [platform, e.g., Facebook]. We are giving away [prize details]. To enter, users must [entry requirements, e.g., like this post, tag 2 friends, share to story]. The contest ends on [date]. The tone should be [e.g., exciting, urgent].
4. User-Generated Content (UGC) Campaigns:
   Craft a [platform, e.g., Instagram] post encouraging my followers to share their experiences with [your product/service/topic, e.g., our new hiking boots]. Ask them to use the hashtag #[YourUniqueHashtag]. The tone should be [e.g., inspiring, community-focused].

V. Informative & Educational Content

1. Tips, Tricks & How-Tos:
   1. Generate a [platform, e.g., Instagram carousel] post outline providing [number] tips on how to [achieve a specific goal related to your niche, e.g., improve home office ergonomics]. Each slide should have a heading and brief explanation. Target audience: [audience description].
   2. Develop a how-to guide in the form of a [social media platform format, e.g., Twitter thread, series of Instagram stories] on [specific task/skill, e.g., brewing the perfect pour-over coffee].
2. Explaining Concepts & Myth Busting:
   1. Write a social media post explaining [complex concept/topic, e.g., blockchain technology] in simple terms for [target audience, e.g., beginners with no tech background] on [platform, e.g., LinkedIn].
   2. Identify common misconceptions about [your industry/topic, e.g., vegan diets]. Draft a [platform, e.g., Twitter] thread debunking [number] of these myths with factual information. Tone: [e.g., authoritative but approachable].
3. Sharing Facts & Statistics:
   Share [number] interesting facts or surprising statistics about [topic, e.g., the impact of fast fashion] in a social media post for [platform, e.g., Instagram]. Suggest a visually appealing format.
4. Industry News & Trends Commentary:
   A recent development in [your industry] is [summarize the news/trend]. Write a [platform, e.g., LinkedIn] post sharing this news and offering our perspective on [e.g., its implications for our customers / how our business is adapting]. The tone should be [e.g., insightful, forward-thinking].

VI. Humorous & Entertaining Content

1. Witty & Humorous Ideas:
   Generate [number] witty or humorous social media post ideas about [topic/industry, e.g., the struggles of Monday mornings for office workers] that would resonate with [target audience].
2. Meme Concepts:
   Create a relatable meme concept about [common pain point/experience in your niche, e.g., endless Zoom meetings] for [social media platform, e.g., Instagram]. Describe the visual and text.
3. Funny Polls:
   Suggest [number] funny poll questions related to [topic, e.g., weekend plans or pet peeves] to post on [social media platform, e.g., Instagram Stories].

VII. Inspirational & Motivational Content

1. Overcoming Challenges:
   Craft an inspirational social media post about overcoming [challenge relevant to audience, e.g., creative block for artists] related to [topic, e.g., pursuing a passion].
2. Motivational Quotes & Reflections:
   Share a motivational quote about [theme, e.g., perseverance, innovation, teamwork] and write a short caption asking followers on [platform, e.g., LinkedIn] how it applies to their [area of life/work, e.g., career goals, current projects].

VIII. Promotional, Sales-Oriented & Urgency-Driven Content

1. Product/Service Showcase:
   1. Create a promotional social media post for [product/service name] highlighting its [unique selling proposition, e.g., 'made with 100% organic materials'] for [target audience] on [social media platform]. Include a call to action: [desired action, e.g., 'Shop the collection'].
   2. Craft a social media post series ([number] posts) that showcases [product/service name] as the ideal solution to [customer problem, e.g., managing multiple projects]. Each post should focus on a different [benefit/feature].
2. Launch Announcements:
   1. Write a series of [number] teaser posts for [platform, e.g., Twitter] leading up to the launch of our new [product/service name] on [date]. The product helps [target audience] achieve [key benefit]. Build anticipation without revealing everything.
   2. Craft a launch announcement post for [platform, e.g., Instagram] for our new [product/service name]. Highlight these 3 key features: [Feature 1], [Feature 2], [Feature 3]. Include a compelling call to action: [CTA, e.g., Shop Now, Learn More] and a link: [Your Link]. The tone should be [e.g., enthusiastic, confident].
3. Special Offers & Discounts:
   Generate a [platform, e.g., Facebook] post announcing a limited-time offer: [discount details, e.g., 20% off all online courses] valid until [end date]. Emphasize the benefit of [e.g., upskilling at a lower cost]. Use a [tone, e.g., urgent, value-driven] tone and include the promo code [YourPromoCode].
4. Event Promotion:
   Write a post to generate excitement about our upcoming [event name, e.g., Annual Tech Summit] on [date]. Mention [key speakers/activities, e.g., keynote by John Doe, interactive workshops] and how to [register/learn more, e.g., 'Link in bio for tickets!'].
5. Creating Urgency & Scarcity:
   1. Write [number] social media posts emphasizing limited stock/availability for [product name, e.g., 'our handcrafted leather bags']. Encourage immediate action by [call to action, e.g., 'Shop now before they're gone!', 'Order today to secure yours'].
   2. Craft a social media post announcing an upcoming price increase for [product/service, e.g., 'our premium subscription plan'] effective [date]. Urge followers to [action, e.g., 'Subscribe now to lock in the current rate'].
   3. Develop a flash sale announcement for [product/service, e.g., 'all e-books'] on [platform, e.g., Twitter], ending in [timeframe, e.g., 24 hours, midnight tonight]. Highlight the [discount/special offer, e.g., '50% off'].
6. Addressing Pain Points with Solutions:
   My product, [product name], solves [customer pain point, e.g., difficulty staying organized]. Write a [platform, e.g., LinkedIn] post that empathizes with this pain point and subtly introduces [product name] as the solution. Focus on the transformation or relief offered. Target audience: [audience description].

IX. Lead Generation

1. Gated Content Promotion:
   Design a social media post that encourages [target audience, e.g., small business owners] to download a [free resource, e.g., ebook, checklist] titled ‘[Resource Title]‘ in exchange for their [contact information type, e.g., email address]. The resource is about [resource topic, e.g., '10 Ways to Boost Your Local SEO'].
2. Webinar/Free Trial Promotion:
   Create a social media post promoting a webinar/free trial for [product/service, e.g., our new CRM software]. The post should target [ideal customer profile, e.g., sales managers in SaaS companies] and include a clear call to action to [sign up/register] with link: [Your Link].
3. Lead Magnet Ideation & Promotion:
   Develop [number] lead magnet ideas that would appeal to [target audience, e.g., aspiring bloggers] interested in [topic/industry, e.g., content creation]. For one idea, [e.g., a 'Blog Post Idea Generator Checklist'], draft a promotional post for [platform, e.g., Pinterest].
4. Qualifying Questions for Leads:
   Write a social media post for [platform, e.g., LinkedIn] that asks [target audience, e.g., HR professionals] a qualifying question related to [their challenge/need, e.g., 'Struggling with employee retention?'] and invites them to [desired action, e.g., comment for a DM with solutions, click the link in bio] for more information.

X. Driving Website Traffic

1. Blog Post Promotion:
   Create a social media post for [platform, e.g., Facebook] that drives traffic to our latest blog post titled ‘[Blog Post Title]‘ about [blog post topic]. Include a compelling snippet or key takeaway and a link: [URL].
2. Website Resource Promotion:
   Write a social media post promoting a [resource type, e.g., in-depth guide, online tool, case study] available on our website: [URL]. Highlight [key benefit of resource, e.g., 'helps you calculate your potential ROI'].
3. Teasing New Content:
   Develop [number] social media posts for [platform, e.g., Twitter] teasing content from our new [ video/podcast episode/article ] about [content topic, e.g., 'the future of AI in marketing'] and linking to it here: [URL].

XI. Paid Social Media Campaigns

1. Ad Copy Creation:
   Write ad copy for a [social media platform, e.g., Facebook] campaign targeting [specific audience demographic/interest, e.g., women aged 25-34 interested in sustainable fashion] for [product/service, e.g., our new organic cotton t-shirt line]. Focus on [key benefit, e.g., 'eco-friendly comfort'] and include a call to action: [CTA text for ad, e.g., 'Shop Now and Save 15%'].
2. Ad Copy Variations for A/B Testing:
   Develop [number] variations of ad headlines and body text for A/B testing a [social media platform, e.g., Instagram] campaign promoting [offer/product, e.g., a free consultation] to [target audience, e.g., startups looking for marketing help].
3. Video Ad Script Outline:
   Create a script outline for a [ video length, e.g., 15-second, 30-second ] video ad for [platform, e.g., Facebook Ads] showcasing [product/service, e.g., our meal delivery service] in action, highlighting [unique feature, e.g., 'fresh ingredients delivered daily'].

XII. Platform-Specific Content & Enhancements

1. General Video Script Outline:
   Create a script outline for a [length, e.g., 60-second][platform, e.g., Instagram Reel / TikTok] video about [topic, e.g., 3 ways to use our new software feature]. Include: Hook (first 3 seconds), Main points/demonstration steps, Call to action, Suggested background music/sound trend (if applicable).
2. Hashtag Strategy:
   Generate a list of [number] relevant hashtags for a [platform, e.g., Instagram] post about [topic/product, e.g., sustainable travel tips]. Include a mix of popular, niche, and branded hashtags. Our brand is [Your Brand Name].
3. For YouTube:
   1. Generate [number] video title ideas for a YouTube video about [ video topic, e.g., 'Beginner's Guide to Investing' ] that are optimized for search and click-through rate.
   2. Create a detailed script outline for a [length, e.g., 5-minute, 10-minute] YouTube video covering [key points of video content, e.g., 'What is cryptocurrency?', 'How to buy your first Bitcoin', 'Risks and Rewards']. Include a hook, main content sections, visual cues, and a call to action for [desired action, e.g., subscribing, watching another video].
4. For Instagram:
   1. Suggest [number] Instagram Reel ideas for [topic/product, e.g., our new skincare line] incorporating [trending audio/style if known, otherwise general engaging elements like transitions, text overlays].
   2. Provide [number] relevant and niche hashtag sets (each set with [number] hashtags, including a mix of popular and specific) for an Instagram post about [post content/topic, e.g., a recipe for vegan pasta].
5. For LinkedIn:
   1. Write a LinkedIn article draft ([approximate word count, e.g., 500-700 words]) on [industry trend/thought leadership topic, e.g., 'The Role of AI in Customer Service'], positioning [person/company name] as an expert. Include [key insights or arguments, e.g., three main ways AI is changing CX].
   2. Craft a LinkedIn post sharing a professional achievement or learning related to [achievement/learning details, e.g., 'completed a certification in project management'] and its impact on [your career/industry, e.g., 'enhancing my ability to lead complex projects'].
6. For Twitter (X):
   1. Draft [number] Twitter thread hooks based on the following content: [paste content or summary here, e.g., key findings from a research report]. The thread should achieve [goal, e.g., educate on new data, drive discussion on implications].
   2. Condense the following information into a compelling tweet (or a short thread of [number] tweets): [longer text or key information points, e.g., a summary of a company announcement].
   3. Write a tweet to spark conversation about [current event/industry news, e.g., a recent tech acquisition] by asking [provocative question or sharing an opinion, e.g., 'What do you think this means for innovation?'].
7. For Pinterest:
   1. Generate [number] eye-catching Pin title ideas for a Pinterest board about [board topic, e.g., 'Home Office Organization Ideas'] or a Pin promoting [product/service/blog post, e.g., 'Our Ergonomic Office Chair'].
   2. Write an engaging Pinterest description for an image depicting [image content, e.g., a beautifully organized desk space] related to [topic, e.g., productivity hacks], including relevant keywords like [keyword1, keyword2, keyword3, e.g., home office, organization, productivity].
8. For TikTok:
   1. Brainstorm [number] TikTok video concepts for [brand/product/service, e.g., a language learning app] that could leverage [current trend if known, or general TikTok style like challenges, quick tutorials, before & after]. Target [specific TikTok audience segment, e.g., students preparing for exams].
   2. Suggest [number] trending sounds or music types that would fit a TikTok video about [ video topic/mood, e.g., a funny behind-the-scenes moment / a quick product demo ].